#FutureMeChallenge: My Money. My Era.
A year later – yes, an entire Taylor Swift album later – it’s finally here: the Ministry of Social Affairs’ financial education campaign has launched. Finally! Thank you, Visionistas, for bringing us on board for concept, art direction, and copywriting. After all, being smart with money is an important topic for young people who no longer want to be “broke and beautiful.”




Concept, Art Direction & Design
101
Lead agency
Visionistas
Photography
Rona Bar & Ofek Avshalom, Connected Archives
Copywriting 
101