#FutureMeChallenge: My Money. My Era.

A year later – yes, an entire Taylor Swift album later – it’s finally here: the Ministry of Social Affairs’ financial education campaign has launched. Finally! Thank you, Visionistas, for bringing us on board for concept, art direction, and copywriting. After all, being smart with money is an important topic for young people who no longer want to be “broke and beautiful.”

BMASGPK Finanzbildung FutureMe
BMASGPK Finanzbildung FutureMe
BMASGPK Finanzbildung FutureMe
BMASGPK Finanzbildung FutureMe
Concept, Art Direction & Design

101

Lead agency

Visionistas

Photography

Rona Bar & Ofek Avshalom, Connected Archives

Copywriting

101

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